DESIGNED FOR AN URBAN LIFESTYLE
STRONG, ROBUST AND TOUGH.
Willex – Willem Alexander – stands for products that have character. Our product development is in line with the most important user characteristics. Strong, robust and tough.
The special character of our products is formed by the way they can be used in the city and the unique wishes of the people who join city traffic and life on their bicycles. All our products have been fitted with reflecting elements for extra visibility.
The inspiration for our products comes from countries with a real cycling culture. As Dutch people we grew up with bicycles, it is part of our daily lives and the perfect source of information and inspiration.
Products bearing the Willex label have been developed from one central philosophy: ‘Only real quality can survive in busy urban traffic’. That is why we only use high-quality, durable materials and continue to look for ways and new techniques that help us to improve our products.
Willex | Designed for an urban lifestyle